When it comes to sourcing fashion trends and must-have items, it is easy to look overseas. But only true Aussie fashionistas know that the best wardrobe staples can be found right under our noses. No matter your style, there is a local label to love, with an almost endless pool of locally owned brands. So, whether you are looking for classic tailoring, sustainably-focused designs, or on-trend fashion-forward pieces, keep scrolling for the best Australian fashion brands you need to add to your wardrobe ASAP!
Sir The Label
Friend duo Nikki Campbell and Sophie Coote founded Sir The Label in 2014, inspired by a desire to fill a market gap for minimal essentials that busy women want to wear. This Aussie brand has grown to achieve international success since then.
Natural fibers have been at the heart of SIR since its inception. They are truly committed to working with their makers to consciously source materials with low environmental impacts. And the best part is there is something for everyone, from swimwear to printed-party dresses.
