Many fashionistas will remember that H&M released its first-ever designer collaboration with the legendary Karl Lagerfeld in 2004, setting a precedent for the high-street brand’s future designer collabs. Since then, the Swedish brand has consistently released at least one designer collaboration per year. H&M teamed up with some of the biggest names in the fashion industry over the last two decades, from Versace to Moschino. But were you fortunate enough to get your hands on one of these highly sought-after, one-time-only pieces? Here are some of the most iconic collaborations of this renowned brand!
Karl Lagerfeld (2004)
Karl Lagerfeld was the first designer to collaborate with H&M on a capsule collection of womenswear and menswear. It was a game-changing move that made high fashion more accessible at a time when luxury labels valued exclusivity above all else.
The entire collection, from the cashmere coats and sequin jackets to the lace dresses, sold out within minutes of its release, with some customers purchasing up to 20 pieces of the same item! This collection’s overwhelming success set the tone for all subsequent designer collaborations with H&M.
