Versace (2011)
If you get Prince to perform at the launch party of a fashion collection, you know that it is going to be insane. Donatella Versace imitated her own image in the brand’s H&M collaboration, dressing models in Versace’s signature Greek key motif from head to toe.
It was the first H&M collaboration to include home décor. The collection embraced color, patterns, and prints, quickly crashing H&M’s website. Moreover, resale prices were astronomical, with people even paying for paper shopping bags. And since it was so popular, H&M brought it back for a second season.